Newsletter
Sharing Information, Ideas and Insights
DriveCam's In the Driver's Seat e-newsletter is now published monthly.
DriveCam's newsletter is an e-mail publication that highlights recent DriveCam case studies, insights, service and industry information, upcoming events including tradeshows and the DriveCam Academy, news releases, and other information.
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Featured Newsletter Articles
Five Keys to a Successful Risk
Management Program : C-O-A-C-H
By Del Lisk, VP of Safety Services
As part of DriveCam's Safety Services team, I have had the pleasure to visit many of the fleets which manage the 35,000 vehicles using DriveCam equipment. Although each fleet is different, there are common steps many of the most successful organizations have taken to make best use of the DriveCam Driver Risk Management Solution and reduce traffic collisions. I've chosen COACH as an acronym to highlight these steps because these fleets have positioned the program as a management tool designed to coach drivers and foster driver behavior improvement as opposed to a tool used to penalize drivers.
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The Hawthorne Effect
By Bruce Moeller - CEO, DriveCam
Have you ever driven along a busy freeway and noticed the traffic flow slow considerably or appear to be impeded by something that affected all lanes traveling in a particular direction? You expect to see road construction or an accident, only to eventually spot a police car driving along at the posted speed limit. Finally the patrol car exits the freeway and we go back to speeding, tailgating, weaving and otherwise driving normally.
This phenomenon is an example of a part of human behavioral science called the Hawthorne Effect.
The Hawthorne Effect is a well-known and often repeated story of a young production line supervisor several decades ago who was in charge of an assembly line at the Western Electric Plant in Cicero, Illinois. When the supervisor first took over his new responsibilities of supervising the assembly line there, he noted that the lighting in and around the production line was sparse and dingy, making it hard to see the work.
He decided to brighten the work area in order to increase production. After introducing more light, he was pleased to find that indeed his theory appeared correct and production increased nicely with the added light.
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What You Don't Know Can Hurt You
By Del Lisk, VP of Safety Services
There is an old saying, "what you don't know can't hurt you."
This may be a good excuse for some things, but it's dangerous when applied to driving.
Knowledge is the key to driving safely. Most knowledge and information of road conditions is gathered visually, so constant eye activity is crucial. Unfortunately, most people fail at this important task. How about the drivers in your fleet?
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Savings from DriveCam Offset Fuel Expenses
With the rapid rise in fuel costs over the past six months, operating costs per mile for fleets, comprised of fuel, maintenance and other expenses, have risen dramatically. Even a penny-per-gallon increase can boost operating costs by thousands of dollars annually.
DriveCam has redefined this paradigm. How? Property and casualty claims costs are traditionally considered a fixed cost (like death and taxes). DriveCam effectively converts property and casualty claims costs from fixed to variable, which can be proactively managed, like fuel and maintenance.
The impact is significant. A typical service or delivery fleet experiences a $2,000 to $2,400 annual property and casualty claims costs per vehicle, which translates into 5.5 cents per mile for vehicles averaging 40,000 miles per year. By lowering property and casualty claims 30% to 90% through improved driving behavior, and making it a variable cost, the savings of 3 to 4 cents per mile can offset rising fuel expenses.
Aggressive driving also lowers gas mileage - by as much as 33 percent at highway speeds and by five percent around town. Using DriveCam, fleet operators can monitor and reduce aggressive driving to further improve gas mileage. Read More from the Department of Energy about the benefits of driving more efficiently.
Today's best practice approach to managing fleet operating costs includes proactive steps to reduce ALL variable costs, including those traditionally considered fixed, such as property and casualty. Tomorrow's industry leaders will implement innovative programs and solutions to optimize operating margins, despite rising fuel costs.
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